Abstract
A firm that engages in questionable activities breaches the social contract that exists between the firm and its stakeholders. When a firm commits such an error it needs to re-establish positive relationships with the stakeholders who are affected by the breach in the firm-stakeholder contract. We suggest that key elements in determining how to repair the breach include: the cultural orientation of the firm with respect to its stakeholder relationships; the degree of moral salience associated with the breach of the social contract; and the repair technique. Repairs are based on a balance between competence and goodwill.
| Original language | English |
|---|---|
| Title of host publication | Unknown book |
| Volume | 22nd Annual International Association of Business and Society Conference |
| State | Published - 2011 |