Red Dog, Blue Dog: The Influence of Political Identity on Owner–Pet Relationships and Owners’ Purchases of Pet-Related Products and Services

Lan Xia; Joyce Wang; Fei Gao

doi:10.1108/EJM-02-2023-0074

Red Dog, Blue Dog: The Influence of Political Identity on Owner–Pet Relationships and Owners’ Purchases of Pet-Related Products and Services

Lan Xia
, Joyce Wang
, Fei Gao

Marketing

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	2061–2094
Journal	European Journal of Marketing
Volume	58
Issue number	9
DOIs	https://doi.org/10.1108/EJM-02-2023-0074
State	Published - 2024

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10.1108/EJM-02-2023-0074

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title = "Red Dog, Blue Dog: The Influence of Political Identity on Owner–Pet Relationships and Owners{\textquoteright} Purchases of Pet-Related Products and Services",

author = "Lan Xia and Joyce Wang and Fei Gao",

year = "2024",

doi = "10.1108/EJM-02-2023-0074",

language = "English",

volume = "58",

pages = "2061–2094",

journal = "European Journal of Marketing",

number = "9",

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T1 - Red Dog, Blue Dog: The Influence of Political Identity on Owner–Pet Relationships and Owners’ Purchases of Pet-Related Products and Services

AU - Xia, Lan

AU - Wang, Joyce

AU - Gao, Fei

PY - 2024

Y1 - 2024

UR - https://doi.org/10.1108/EJM-02-2023-0074

U2 - 10.1108/EJM-02-2023-0074

DO - 10.1108/EJM-02-2023-0074

M3 - Article

VL - 58

SP - 2061

EP - 2094

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 9

ER -

Red Dog, Blue Dog: The Influence of Political Identity on Owner–Pet Relationships and Owners’ Purchases of Pet-Related Products and Services

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