TY - JOUR
T1 - Speed to Global Markets: An Empirical Prediction of New Product Success in the Ethical Pharmaceutical Industry
AU - Yeoh, Poh-Lin
PY - 1994
Y1 - 1994
N2 - Speed in new product introduction is a critical dimension of competitionfacing many firms in high-tech industries. This is especially becomingmore evident with shorter technological life cycles and increasingglobal competition. The dependent variable of interest studied ispharmaceutical firms′ ability to develop global new chemical entities(NCEs). Defines global NCEs as drugs that are approved in six majorindustrialized countries within four years of introduction. Usinglogistic regression, four variables were found to have a significantinfluence on firms′ ability to develop global NCEs: technologicalfamiliarity, product differentiation, competitive intensity and internalR&D skills. Discusses the managerial implications of these findings.
AB - Speed in new product introduction is a critical dimension of competitionfacing many firms in high-tech industries. This is especially becomingmore evident with shorter technological life cycles and increasingglobal competition. The dependent variable of interest studied ispharmaceutical firms′ ability to develop global new chemical entities(NCEs). Defines global NCEs as drugs that are approved in six majorindustrialized countries within four years of introduction. Usinglogistic regression, four variables were found to have a significantinfluence on firms′ ability to develop global NCEs: technologicalfamiliarity, product differentiation, competitive intensity and internalR&D skills. Discusses the managerial implications of these findings.
UR - https://dx.doi.org/10.1108/03090569410075803
U2 - 10.1108/03090569410075803
DO - 10.1108/03090569410075803
M3 - Article
VL - 28
JO - European Journal of Marketing
JF - European Journal of Marketing
IS - Issue 11
ER -