Taking it to the Top: A Lesson in Search Engine Optimization

Mark Frydenberg; John Miko

Taking it to the Top: A Lesson in Search Engine Optimization

Mark Frydenberg
, John Miko

Computer Information Systems

Research output: Contribution to conference › Paper

Abstract

This paper describes the integration of an SEO contest, an industry standard exercise, in an academic context, as a tool for teaching Search Engine Optimization concepts.

Original language	English
State	Published - 2010
Event	Information Systems Educators' Conference - Duration: Jan 1 2010 → …

Conference

Conference	Information Systems Educators' Conference
Period	01/1/10 → …

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title = "Taking it to the Top: A Lesson in Search Engine Optimization",

abstract = "This paper describes the integration of an SEO contest, an industry standard exercise, in an academic context, as a tool for teaching Search Engine Optimization concepts.",

author = "Mark Frydenberg and John Miko",

year = "2010",

language = "English",

note = "Information Systems Educators' Conference ; Conference date: 01-01-2010",

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T1 - Taking it to the Top: A Lesson in Search Engine Optimization

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AU - Miko, John

PY - 2010

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N2 - This paper describes the integration of an SEO contest, an industry standard exercise, in an academic context, as a tool for teaching Search Engine Optimization concepts.

AB - This paper describes the integration of an SEO contest, an industry standard exercise, in an academic context, as a tool for teaching Search Engine Optimization concepts.

M3 - Paper

T2 - Information Systems Educators' Conference

Y2 - 1 January 2010

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Taking it to the Top: A Lesson in Search Engine Optimization

Abstract

Conference

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