| Original language | English |
|---|---|
| Pages (from-to) | 37-43 |
| Journal | Sloan Management Review |
| Volume | 48 |
| Issue number | 2 |
| State | Published - 2007 |
The Brand Manifold: Managing the Temporal and Socio-Cultural Dimensions of Brands
Pierre Berthon, M. Holbrook, M. Hulbert, L. Pitt
Research output: Contribution to journal › Article