| Original language | English |
|---|---|
| Pages (from-to) | 73-82 |
| Journal | Journal of Advertising |
| Volume | 28 |
| Issue number | Fall |
| State | Published - 1999 |
The Effect of Archetypal Embeds on Feelings: An Indirect Route to Affecting Attitudes?
Andy Aylesworth, Ronald C Goodstein, Ajay Kalra
Research output: Contribution to journal › Article