The Effect of ID Verification in Online Auctions: Evidence from a Field Experiment

Jeffrey Livingston, Patrick Scholten

Research output: Contribution to journalArticle

Abstract

eBay’s ID Verify program, which allowed sellers to pay a fee to have their identity confirmed by a credit information company, was designed to alleviate asymmetric information problems in online auctions. We conduct a field experiment where items are sold on eBay by one of four identities that either are or are not ID verified and have either a good or no reputation. We find that ID verification increases the number of bids placed but has no impact on the level of the winning bid, and may even lower the winning bid among sellers who have good reputations.
Original languageEnglish
Pages (from-to)595-615
JournalReview of Industrial Organization
Volume54
Issue number3
StatePublished - 2019

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