Monika Kukar-Kinney, Lan Xia
Research output: Contribution to journal › Article
}
TY - JOUR
T1 - The effectiveness of number of deals purchased in influencing consumer response to daily deal promotions: A cue utilization approach
AU - Kukar-Kinney, Monika
AU - Xia, Lan
PY - 2017
Y1 - 2017
M3 - Article
JO - Journal of Business Research
JF - Journal of Business Research
ER -