The Influence of Price Fairness on Consumer Satisfaction: An Empirical Test in the Context of Automobile Purchases

Andreas Herrmann, Lan Xia, Kent B. Monroe, Frank Huber

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)49-58
JournalJournal of Product & Brand Management
Volume16
Issue number1
StatePublished - 2007

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