| Original language | English |
|---|---|
| Pages (from-to) | 539-546 |
| Journal | International Journal of Advertising |
| Volume | 24 |
| Issue number | 4 |
| State | Published - 2005 |
The Paradox of Advertising
Pierre Berthon, L Pitt
Research output: Contribution to journal › Article
Pierre Berthon, L Pitt
Research output: Contribution to journal › Article
| Original language | English |
|---|---|
| Pages (from-to) | 539-546 |
| Journal | International Journal of Advertising |
| Volume | 24 |
| Issue number | 4 |
| State | Published - 2005 |