| Original language | English |
|---|---|
| Pages (from-to) | 115-128 |
| Journal | Journal of Academy of Marketing Science |
| Volume | 34 |
| Issue number | 2 |
| State | Published - 2006 |
The Penguin's Window: Corporate Brands from OS Perspective
Pierre Berthon, L. Pitt, R. Watson, G. Zinkhan
Research output: Contribution to journal › Article