| Original language | English |
|---|---|
| Pages (from-to) | 34-43 |
| Journal | International Journal of Advertising |
| Volume | 24 |
| Issue number | 2 |
| State | Published - 2005 |
The State of Theory in Premier Advertising Journals
L Pitt, Pierre Berthon, A Caruana, J-P Berthon
Research output: Contribution to journal › Article