| Original language | English |
|---|---|
| Pages (from-to) | 224-238 |
| Journal | Journal of Advertising Research |
| Volume | 51 |
| Issue number | 1 |
| State | Published - 2011 |
Tracking back-talk in consumer-generated advertising: An analysis of two interpretative approaches
- C Campbell
- , L Pitt
- , Pierre Berthon
Research output: Contribution to journal › Article