| Original language | English |
|---|---|
| Pages (from-to) | 329-343 |
| Journal | Journal of Academy of Marketing Science |
| Volume | 30 |
| Issue number | 4 |
| State | Published - 2003 |
U-Commerce: Expanding the Universe of Marketing
R Watson, L Pitt, Pierre Berthon, G Zinkhan
Research output: Contribution to journal › Article