What Happens When a Brand Disappears? A Study on Stock Market Reactions to Brand Deletions

Research output: Contribution to conference › Paper

Original language	English
State	Published - 2024
Event	AMA Winter Academic Conference - Duration: Jan 1 2024 → …

Conference	AMA Winter Academic Conference
Period	01/1/24 → …

Cite this

@conference{06820c7df8394a679d7102d62719a9b4,

title = "What Happens When a Brand Disappears? A Study on Stock Market Reactions to Brand Deletions",

author = "Yanhui Zhao and Zhihao Yu and Yufei Zhang and Feng Wang and Shana Redd and Wyatt Schrock",

year = "2024",

language = "English",

note = "AMA Winter Academic Conference ; Conference date: 01-01-2024",

}