TY - JOUR
T1 - What is 'Popular' about Mass Culture?: Santiago en 100 Palabras and Chilean National Literature
AU - Griffin, Jane
AU - De Leon Griffin, Jane
PY - 2010
Y1 - 2010
N2 - This essay explores Santiago en 100 Palabras, a massively popular writing contest centered in the subway system of Santiago de Chile. In contrast to the dominant view held within post-dictatorial Chilean literary culture that defines popular and mass culture as antagonistic forces, I argue that this contest conflates these two cultural forms to empower Latin America’s local masses in their continued struggle for cultural agency within the global cultural economy. However, I also show that the contest’s production of a specifically national literature ultimately prevents it from defeating global neoliberal hegemony and, in fact, strengthens neoliberalism’s control over non-cultural Chilean industries—specifically, metal mining.
AB - This essay explores Santiago en 100 Palabras, a massively popular writing contest centered in the subway system of Santiago de Chile. In contrast to the dominant view held within post-dictatorial Chilean literary culture that defines popular and mass culture as antagonistic forces, I argue that this contest conflates these two cultural forms to empower Latin America’s local masses in their continued struggle for cultural agency within the global cultural economy. However, I also show that the contest’s production of a specifically national literature ultimately prevents it from defeating global neoliberal hegemony and, in fact, strengthens neoliberalism’s control over non-cultural Chilean industries—specifically, metal mining.
UR - http://hia.ucdavis.edu/brujula
M3 - Article
VL - 8
JO - Brujula
JF - Brujula
ER -