| Original language | English |
|---|---|
| Pages (from-to) | 39 - 50 |
| Journal | Business Horizons |
| Volume | 50 |
| Issue number | 1 |
| State | Published - 2007 |
When Customers Get Clever: Managerial Approaces To Dealing With Creating Consumers
Pierre Berthon, L. Pitt, I. McCarthy
Research output: Contribution to journal › Article