Lan Xia, Anne Roggerveen
Research output: Contribution to journal › Article
}
TY - JOUR
T1 - When It's Too Good to Be True: Consumers' Reactions and Firms' Responses to Unintended Price Mistakes
AU - Xia, Lan
AU - Roggerveen, Anne
PY - 2021
Y1 - 2021
M3 - Article
SP - 16
EP - 29
JO - Journal of Business Research
JF - Journal of Business Research
IS - 114
ER -