Why inclusion makes economic and cultural sense: Dissident masculinities in Indian cinema

Samir Dayal

Why inclusion makes economic and cultural sense: Dissident masculinities in Indian cinema

Samir Dayal

English and Media Studies

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

As Hollywood has displayed, cultural influence can come from the arts. This chapter discusses how cinema in India could be more influential in promoting inclusion and receive greater economic benefits. Studies show that a market is being under served. Films portraying masculinity in different ways sell and could influence acceptance and inclusion while increasing revenue in India’s film industry.

Original language	English
Title of host publication	Unknown book
Publisher	Taylor and Francis
State	Published - 2018

Cite this

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title = "Why inclusion makes economic and cultural sense: Dissident masculinities in Indian cinema",

abstract = "As Hollywood has displayed, cultural influence can come from the arts. This chapter discusses how cinema in India could be more influential in promoting inclusion and receive greater economic benefits. Studies show that a market is being under served. Films portraying masculinity in different ways sell and could influence acceptance and inclusion while increasing revenue in India{\textquoteright}s film industry.",

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AB - As Hollywood has displayed, cultural influence can come from the arts. This chapter discusses how cinema in India could be more influential in promoting inclusion and receive greater economic benefits. Studies show that a market is being under served. Films portraying masculinity in different ways sell and could influence acceptance and inclusion while increasing revenue in India’s film industry.

UR - https://dx.doi.org/10.4324/9781351131674-4

M3 - Chapter

BT - Unknown book

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ER -

Why inclusion makes economic and cultural sense: Dissident masculinities in Indian cinema

Abstract

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