Word of Mouse: The Role of Cognitive Personalization in Online Consumer Reviews

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	13-Mar
Journal	Journal of Interactive Advertising Research
Volume	9
Issue number	1
DOIs	https://doi.org/1525-2019
State	Published - 2008

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@article{7e09390c2e434de4b124f187042c5b3c,

title = "Word of Mouse: The Role of Cognitive Personalization in Online Consumer Reviews",

author = "Lan Xia and Bechwati, \{Nada Nasr\} and Nada Nasr",

year = "2008",

doi = "1525-2019",

language = "English",

volume = "9",

pages = "13--Mar",

journal = "Journal of Interactive Advertising Research",

number = "1",

}

TY - JOUR

T1 - Word of Mouse: The Role of Cognitive Personalization in Online Consumer Reviews

AU - Xia, Lan

AU - Bechwati, Nada Nasr

AU - Nasr, Nada

PY - 2008

Y1 - 2008

UR - http://jiad.org/article105

U2 - 1525-2019

DO - 1525-2019

M3 - Article

VL - 9

SP - 13-Mar

JO - Journal of Interactive Advertising Research

JF - Journal of Interactive Advertising Research

IS - 1

ER -